Green

The EU Green Claims Directive Explained: A Data-Driven Breakdown

Why This Matters for Your Shopping Cart

You stand in the aisle of a supermarket, a recyclable-looking package in one hand and your phone in the other. You’re trying to do the right thing, but a quiet voice in your head whispers: Is this really better for the planet, or does it just look that way? That moment of doubt, that “green guilt” tangled with skepticism, is exactly what a groundbreaking new European Union law is designed to eliminate.